![]() She could have sanded down the idiosyncrasies that have made her, over the past decade, a cult favourite among fans who love what pop sounds like when it starts to split apart and bleed at the joints. She could have tried for another Boom Clap, the 2014 platinum single that’s currently her only solo song to have cracked the Top 10 on the Billboard Hot 100. She could have homed in on the winning formula of songs she’s given away to other artists, like 2012’s breakthrough hit I Love It, performed by the Swedish duo Icona Pop to chart-sizzling success. It’s hard to say exactly which deviation from this reality might have led her there. It’s a perfect example of the kind of arch humour that’s come to be her signature in the contemporary pop landscape. In another world, the artist – born Charlotte Aitchison, in Cambridge, UK – might be one of the biggest names in music by now. “It’s very Warholian to me.” She is speaking over Zoom from her home in Los Angeles, explaining the rationale behind her newest video, Good Ones, in which she nails a dance routine in a brutalist church in front of some twink’s open casket, rides the coffin as it’s carried to the cemetery, dances on a headstone marked with her own name, and finally, dramatically, dies in front of all the other mourners in the middle of the wake.
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